Site speed impacts everything related to your site. Want search rankings? Get a fast site. Want conversions on your site? Make it fast. Want happy users? Speed it up.
Every part of your business is impacted by the speed of your site.
When looking at different web hosts, make sure you’re choosing a host that can serve every page lickity split.
There is some nuance with site speed.
In the early days, you need a host that’s fast “enough.” It doesn’t have to be blistering fast, but it needs to be fast.
Think of Amazon. Back in the day when Amazon just sold books, their site needed to be fast but it didn’t need to be instantaneous.
Now that many people use it for all their shopping, Amazon’s site can’t be fast enough.
The bigger you get, the faster you’ll want to be. If you’re planning on building a high-traffic site, you’ll want a host that can maintain crazy-fast speeds on large sites.